Email marketing remains one of the most effective ways to reach and engage your audience. However, with so many emails flooding inboxes daily, it can be challenging to stand out and get your messages opened. That’s why in this blog post, we will be sharing with you some tips and tricks to help boost your EDM (Electronic Direct Mail) open rates.

You will learn how to craft emails that not only grab your subscribers’ attention but also encourage them to take action. Whether you are just starting out or looking to improve your existing email marketing efforts, this guide will provide valuable insights to help you achieve your goals.

With these tips in mind, you’re sure to see an increase in your open rates!

Crafting a Clear Subject Line

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You only have a few seconds to make an impression with your email subject line, so it better be good. According to a study by MarketingSherpa, 55% of email recipients open emails based on the subject line alone. So how do you make sure your EDM headline stands out in a crowded inbox?

First, make sure your subject line is clear and specific. Avoid vague terms like “Hey” or “Alert.” Be specific about what the email is about, and use action words to get people’s attention. For example, try “Last Chance to Save: 50% off Today Only!”. Additionally, further, improve the odds of your emails being opened by your desired audience: create interest with the subject lines, avoid words that could mark your email as spam.

Second, keep it short and sweet. The ideal subject line should be between 5 and 10 words. Anything longer than that runs the risk of being cut off when viewed on a mobile device.

Finally, test, test, test! Not all subject lines work for all audiences, so it’s important to test different headlines to see which ones get the best response.

Keep It Snappy


Imagine you’re at a dinner party and someone is telling you a long-winded story about their day. Pretty soon, your attention starts to wander. The same thing can happen with your email subscribers if your content is too long and drawn out.

Your goal should be to keep your emails short and sweet – no more than 5-7 sentences per paragraph. This will help keep your readers’ attention focused on your message, and it will also make it easier for them to skim through your content quickly.

Another way to keep your readers engaged is to use images and headings to break up your text. This will help prevent them from feeling overwhelmed, and it will also make it easier for them to find the information they’re looking for.

Personalise Your Email

When you’re crafting your EDM open rates, it’s important to personalise your email. We all know that when we receive an email that’s addressed to us by name, we’re far more likely to open it.

So why not take things a step further and personalise your email even further? Why not add the recipient’s name in the subject line? Or better yet, in the body of the email itself?

It may seem like a small detail, but it can make all the difference in terms of getting your email read.


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You can craft the greatest email in the world, but if it looks like the Mona Lisa on the recipient’s mobile phone, your hard-earned open rate won’t get past 0%. So, let’s make sure that your emails are mobile-friendly.

Strike a balance between having a readable font size and text length – you want to make sure that your emails look great no matter what device they’re being viewed on. Consider streamlining your text and design elements, so your emails look good both on desktop and in mobile inboxes. And don’t forget to test it out yourself before sending them out! Who knows, you might be pleasantly surprised by how different an email looks on different devices.

Segment Your Audience

Crafting killer emails isn’t just about having great content, it’s also about targeting and segmenting your audience. Why? Because personalization is key. That way, your readers feel like you’re speaking to them personally.

Think of it like this: if you invite a group of people to a party, you don’t tell them all the same thing – some may be interested in playing party games, some may want to eat the food, and others may just want to chat and make new friends. The same idea applies here; we all have different interests, even if we read the same emails.

By segmenting your emails based on recipient’s interests, location or even behaviour, you can increase your EDM open rates by making sure that everyone who receives your emails is actually interested in what they’re being offered. After all, it’s not only about getting more people opens to reading your emails – it’s also about getting them interested in what you’re sending out!

Eye-catching visuals


Isn’t it always easier to trust something that looks aesthetically pleasing? Adding images and visuals to your emails can do wonders when it comes to giving your readers a pleasant experience. People generally prefer to click on things they recognise visually, as opposed to having an email that looks like an essay.

So why not add some pizzazz? Visuals such as infographics, GIFs, stock images, or illustrations can really bring your emails to life. Images are also effective at getting people interested in what you have to offer. The more fun you can make it look, the more likely readers are to stay around and engage with what’s in the email. So go ahead and make them drool!

Clear call to action


You know, emails are like puzzles – if you don’t tell your reader what the solution is, they’ll be left scratching their head in confusion. Now, that’s not going to get you any open rates!

The solution? Make sure to include a clear call-to-action (CTA). A CTA should be placed at the end of your email and be designed to provoke an action from your readers. It should entice them to click on a link or purchase an item. This makes it easier for subscribers to understand exactly what they need to do and increases your chances of getting those open rates skyrocketing.

So there you have it: when it comes to boosting your EDM open rates – make sure your email has a CTA! And don’t forget the bells and whistles for extra flair. Just make sure that when you’re crafting killer emails, this little tip doesn’t get overlooked.

Tracking and Analysing Your Emails

Keep an eye on that inbox! After you hit ‘send’, the real fun begins – tracking and analysing the responses to your emails can help to refine and improve your strategies for future campaigns. Opening rates, click-through rates, engagement rates… It’s like being an email detective.

You can use a range of tools and services to track email performance, from analytics dashboard reports to A/B testing your emails with different versions of subject lines. With advanced tracking capabilities, you can even uncover customer behaviour patterns to learn more about what makes them tick.

So don’t just sit there like a lump on a log – get out there and start sleuthing! When it comes to crafting killer emails that boost open rates, knowledge is power – so make sure you know what’s really happening in your customer’s inboxes.

Test Your Open Rates

Now it’s time to take things to the next level and test your open rates. Everyone wants to know how their emails are doing, and testing your open rates is the only way to find out. You can test your subject lines, delivery times, content positioning, or any other variable you think might be influencing your open rate.

Once you know what variables work best, you can optimise each of your emails so that they are as effective as possible in increasing opens. Just remember: don’t be afraid to experiment, because testing what works and what doesn’t is like a game of trial-and-error – you won’t get it right until you try. Plus that’s half the fun!


So, there you have it! Some top tips to help you boost your open rates and get your music out there. Just remember to personalise your messages, segment your lists, track your results and analyse your data, and you should start seeing improvements in no time. Good luck, and happy emailing!

Unlock the full potential of your EDMs and send your open email rates to new heights with a little help from our marketing agency! Get in touch with us today to see how we can help you 🙌

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