As a business owner, you know that data is essential for making informed decisions. And when it comes to data about your website, there’s no better tool than Google Analytics.
Google Analytics is a free service that provides detailed information about your website traffic. It can tell you things like how many people are visiting your site, where they’re coming from, and what pages they’re viewing. This data can be incredibly helpful for improving your website and marketing efforts.
In this article, we’ll discuss the benefits of using Google Analytics in tracking data from your website.
Features
Google Analytics provides information at any time you register your website to a Google Analytics account. It enables you to track website visitors from different devices, locations, times, and how long customers stayed on a particular website page. It collects data to produce reports that offer insights into your business using data from your websites and apps.
Uses
It’s a very powerful tool to know your customers’ behaviour based on the javascript installed on your website. It could tell how many users bought an item, how long they stayed on the site, and even identify where they actually confirmed their purchase.
This helps you build a better understanding of your marketing efforts allowing you to know what products, offers, and landing pages work best or not.
Dashboard Interface
While it could be overwhelming for new users of Google Analytics to find their information and generate reports, it is important to be familiar with the dashboard interface to maximise the data you export from GA. To choose or search for the desired account, property, or view, use the ACCOUNT | PROPERTY | VIEW menus shown above.
Benefits of Using Google Analytics
Google Analytics helps you dive into the details of what is actually going on to your site.Get reliable data using metrics that align with your campaign objectives. This will help you project the outcome of your campaign, and lessen worries as you can allocate your budget to better initiatives that work best for your business.
At Digital Oasis, we can help set up your website fully integrated with Google Analytics, so that you don’t have to worry about your website launch until it gains massive traction. Contact us today and we can discuss how we use this tool to provide better insights for your business.
