A TEA IN THE DESERT
Read new perspectives on just about anything digital marketing.
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Universal Analytics is DEAD. Here’s Why You Need To Upgrade to GA4.
Watch our Podcast episode below and learn why you need to upgrade to Google Analytics 4 After eight years of serving business leaders like us in data analytics, tracking and reporting, we have reached the time for UA to move over, allowing us to embrace the new improved structure of Read More

7 Black Friday Marketing Ideas That Will Help You Boost Sales
Black Friday is just around the corner, and that means it’s time to start planning your marketing strategy. If you want to boost sales this year, you need to think outside the box and come up with some creative ideas Here are 7 Black Friday marketing ideas that will help Read More

Tips to Boost Your EDM Open Rates: A Guide to Crafting Killer Emails
Introduction Email marketing remains one of the most effective ways to reach and engage your audience. However, with so many emails flooding inboxes daily, it can be challenging to stand out and get your messages opened. That’s why in this blog post, we will be sharing with you some tips Read More

Maximise Efficiency & Productivity with the Right Tools in 2023
Are you ready to take your business to new heights in 2023? It is without a doubt that you NEED to be using the right software and online tools when it comes to streamlining your processes and operations, it is seriously a game-changer that will help you grow in the Read More

14 Things you need to Prepare your Website for Valentine’s Day
Valentine’s Day is just around the corner and it is a perfect opportunity to take advantage of the romantic holiday to drive sales and show your customers a lil more love than usual. Follow these 17 tips for a serious love affair between your website and your customers this coming Read More

10 Awesome Social Media Ideas for Every Business
You know you’ve gotta drum up fresh social media content ideas to keep your followers interested and attract new people to your account. But it can be downright exhausting to be creative every day and deliver content gold on multiple platforms. So we’re here to help. With this cheatsheet of Read More

A Winning Instagram Story Strategy for Your Business
Are you looking to generate leads and sell more with Instagram? Instagram Stories are without a doubt one of the most incredible things to happen to Instagram. Not only a great way to reach new customers and gain instant feedback, but they’re also really fun! If you were overwhelmed by Read More

The Importance of Google Analytics and Its Features
As a business owner, you know that data is essential for making informed decisions. And when it comes to data about your website, there’s no better tool than Google Analytics. Google Analytics is a free service that provides detailed information about your website traffic. It can tell you things like Read More