Valentine’s Day is just around the corner and it is a perfect opportunity to take advantage of the romantic holiday to drive sales and show your customers a lil more love than usual. Follow these 17 tips for a serious love affair between your website and your customers this coming Valentine’s Day
1. Update your website’s design and landing page
A Valentine’s Day dedicated landing page is the first thing your customers will see. Make it easier for them to find what they’re looking for and highlight your love(ly) seasonal promotions, products, and services
Your customers will also appreciate Valentine’s Day-themed graphics and elements that ooze all things love. Think hearts, flowers, and the colours red and pink.
Essentially your home page, product page, and header should provide an incentive to shop for Valentine’s Day
2. Valentine’s Day promotion
Now that your website is ready think about creating a special promotion, discount, or offer for your customers around this time. Give your customer an incentive to make a purchase and what better way than a promotion?
3. Host a giveaway
Speaking of promotions, there may be no better way to gain traction than with Valentine’s Day-themed giveaway. Encourage engagement from your customers and boost brand awareness in the process
4. Create Valentine’s Day–themed content
This goes without saying, invest some time into themed blogs, and videos and share them on your social media. Your social media at this time should reflect your latest website design and help you connect with your customers as you aim to show the value of your product or service and how it ties in with Valentine’s Day
5. Create a Valentine’s Day gift guide
We all know the pressure that comes with buying gifts, especially around Valentine’s Day. Creating a guide makes the decision-making process easier for your customers and saves them time browsing through an entire site.
6. Optimize for mobile
Ensure your website is mobile-friendly and easy to use and navigate. 48% of Australian consumers said they prefer to use their smartphone to complete their entire purchase. This is an essential part of your strategy you shouldn’t be skimping out on.
7. Add a countdown timer on your website
This creates a sense of urgency around Valentine’s Day. Events and holidays come around so quickly each year and let’s be honest most of us are usually last-minute shoppers. When customers know there is a deadline they’re more likely to make a purchase
8. Create a Valentine’s Day email campaign:
Don’t overlook email marketing, these can promote your Valentine’s Day promotions and products or services and when used effectively can be a strong tool for reaching and engaging with your customers
9. Use Influencers
Collaborate with social media influencers who can help promote the Valentine’s Day campaign and showcase your products/services. Influencer marketing can be powerful and can help you tap into new audiences and help generate a greater brand awareness
10. Use customer reviews
Share customer reviews on your website and social media to show the trust your customers have in your brand and its products/services. Increasing customer confidence around this time of year is crucial so take advantage of it and begin connecting and engaging with your current customer base
11. Optimise for SEO
Increase visibility and drive traffic to your website this Valentine’s Day using SEO (Search Engine Optimisation). This is an important aspect of your business strategy all year round but will help your brand stand out amongst all the noise of Valentine’s Day
12. Add a live chat
Customers can often be overwhelmed with gift options and may not know where to begin. Give them the option to live chat, ask questions, and understand your product or service to ease the decision-making process
13. Create a Valentine’s Day-themed video campaign
There’s nothing more your customers will love than a super engaging video that truly highlights the season of love and showcases your products or services and how they will be the perfect gift! Drive not only sales but leads and website traffic.
14. Start Now
Valentine’s Day is just under a month away and there’s no other time to start than now!
So here they are, the 14 tips that will help you prepare your website for Valentine’s Day. You can create a perfectly tailored campaign this holiday season that will essentially help boost engagement, and drive traffic and sales all whilst appealing to your customers
Not sure where to start? Get in touch with us today to see how we can help you and your brand can feel the love this Valentine’s Day 💝