You know you’ve gotta drum up fresh social media content ideas to keep your followers interested and attract new people to your account. But it can be downright exhausting to be creative every day and deliver content gold on multiple platforms.
So we’re here to help. With this cheatsheet of solid content ideas for each major social channel, you’ll keep your social media strategy ahead of the curve. You’ll never find yourself staring at a blank content calendar again.
1. Create a daily, weekly, or monthly series
One great idea can become an engine for more great content if you turn it into a recurring series, and here are four tips for planning and executing a successful repeatable series. Create lists Posts that contain lists are concise and easy to read, as they naturally break information into bite-sized pieces. Lists also invite visitors to your site to scan the page to find something of interest.
2. Run a contest or giveaway
If you’re running a content marketing campaign or blogging consistently, you should think about running a contest or giveaway. It will help you reach new audiences and keep your audience engaged.
3. Share relevant content
Content curation helps you share relevant content with your audience on social media. You don’t have to share every piece of quality content with your audience–you can let quality curators like yourself do that for you. And it will save you a lot of time.
4. Repurpose your content
If you’ve got a great blog post or a bunch of amazing quotes that are perfect for Instagram, why not create some graphics with the quotes to share on Instagram? If someone doesn’t have time to read your full blog post, they might love a snappy quote. If you’ve created a video as part of a blog post, why not copy it and make a viral meme out of it?
5. Open Q@A Sessions
Scheduling a Q&A session with your audience is a good way to interact and drive online conversations to your product or service. By setting up an hour or so just for people to ask you their questions, you could get the chance to talk about the product’s advantages and features.
6. Make a meme
Memes are trending all over the internet, and they’re a great way to show off your brand’s sense of humor and get your message out there in a fun, relatable package.
7. Give customers the spotlight
Regularly post on your blog about the most awesome fans or customers you’ve had so far. It will make things more interesting, especially if they’re unusual, and it will give a human face to your brand and product.
8. Customer Reviews and Testimonials
It’s always nice to appreciate loyal customers. Once in a while, you can share their inspiring reviews (usually one to two-liners) through a graphic post. Always include the name or handle of the customer to give them credit.
9. Updates
If you have new products, services, changes, or upgrades, announce them promptly and creatively! You can post teasers in advance before the launch date or create a countdown to build up excitement among your audience.
10. Showcase user-generated content
Whether you create a specific hashtag campaign, or just use social listening to collect and repost user content, repurposing user content is a great way to fill your content calendar and celebrate your community in one swoop.
Consistency is the name of the game when using social media to promote growth for your business or brand. But, posting so often can definitely lead to bouts of burnout and creative blocks. Try your best not to overthink it. And when you do hit a block, you can always save this blog and come back to this list as needed.
Which posts are you adding to your social content calendar this month? Contact us today! So we can help you showcase your content to those who land on your profile at first glance.
