Instagram Grid Plan for Product-Based Businesses

Why should your Instagram layout matter anyway?

Aside from your bio and story highlights, you should take into consideration the first 9 squares on your feed in terms of optimising your brand. They should reinforce your bio, letting visitors know what to expect from your page. Plus, anyone viewing your profile is thinking about following you. This is your chance to show precisely what you offer!

Designing a great Instagram grid can be tough for starters. It’s not just about pretty images and colour. Boring, right? I’m sure you’d much rather focus on your product than pay attention to your Instagram page. But guess what–you can’t neglect either without consequences, and in today’s fast-paced social media world, those consequences can be damaging, both for your brand and for your business.

For your grid plan to be effective, you’ll need to take into consideration both what you want people to know about your business and how it will affect their perception of your company. In this piece, I’ll talk about some of the most important aspects you can use on your Instagram grid.

How to plan your Instagram grid the best way?

To get a grid plan right, you’ve got to go through a well-thought-out process. The first thing to do is ask yourself these:

  • Why does my business exist? 
  • What do I want people to know about? 
  • How will this affect their perception of my company?

These questions will help you outline and populate your content pillars. But what are content pillars anyway?

What is a content pillar?

The content pillar is the foundation for your overall content strategy. It’s a subset of three to five topics or themes that create a foundation for your content. Also known as buckets, content pillars represent relevant topics for your target audience.

You’re probably like most business owners who have a million things going on at once. It’s hard to know where to start when it comes to your content strategy, so we’ve created an easy way for you to get started.

First, identify three to five topics that are relevant to your target audience. These topics will be the foundation of your content pillar and should reflect your brand’s core values or interests. 

Here are some most common content pillars (common, but a life-changer!) both business owners and experts use when basing their content strategy.

Pillars →EducateCultureEntertainInspirePromote
Content IdeasAddressing a pain pointBrand’s StoryRelevant MemesInspirational QuotesYour UVP
Relevant tip: How to use (your product)Milestones/Wins/AchievementsBTS (Behind the scene)Before & After (Case studiesPromotional Events
FAQAnniversary/Team BirthdaysFunny Reel/Tiktok trendsReviews and testimonialsGiveaways/PR

Next, create posts around those content pillars into ideas. 

One last thing before you share them with your audience. Make sure your branding is reflected in your Instagram content.

Why do you need your branding on your Instagram Page?

A strong Instagram brand means that all of the content you create for your profile is cohesive in its message and style. This is especially important when it comes to creating an Instagram grid!

Your grid is literally the first thing people see when they visit your profile. It’s the first impression they have of who you are as a brand, and it will influence whether or not they follow you or engage with any other content on your feed.

How to be consistent with your branding in your Instagram content strategy?

The first step is to create a grid or template that will help you create beautiful, consistent photos. Once you have this grid in place, it becomes much easier to make sure every photo is relevant and fits into the overall aesthetic of your feed.

You don’t want every single post to be exactly the same, but having consistency in the colours, fonts, and layout of your posts will go a long way toward creating an engaging experience for your followers.

Here’s an example of a great branding grid.

Finally, make sure that each post has been edited for length and clarity before posting it on social media. It’s not just about how many words are in a post—it’s also about how long each word is!

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