As the annual shopping frenzy creeps closer, marketers continue to test and refine their strategies in order to stand out from the crowd. Given its significance in driving sales and traffic, email marketing is a key channel for any retailer looking to capitalise on this peak season. Your subject line has to work overtime to get your customers’ attention because every other eCommerce site and retailer in the world is working their hardest to get consumer eyeballs on their deals too. 

With that in mind, we’ve put together a list of proven email subject lines that will help you optimise your Black Friday and Cyber Monday emails. Read on for our top recommendations!


Top Black Friday Subject Lines for Email Marketing:

  • Get Prepared for Black Friday
  • Is It Black Friday Yet?
  • The countdown to Black Friday is now on!
  • Your Black Friday Survival Guide
  • The Top Gifts This BFCM Weekend

Sneak Peek Black Friday Subject Lines

  • Exclusive Black Friday Deals Sneak Peek
  • Be The First To Shop Our Black Friday Deals
  • Early Bird BFCM Discounts
  • Get a sneak peek at our Black Friday sale
  • You’re In For A Surprise With These Deals
  • Black Friday Starts Early For You
  • Sale Sneak Peek 👀


Black Friday Email Subject Lines Mentioning Black Friday Deals:

  • INSIDE: Our Black Friday Offer
  • Save up to 70% this weekend
  • Buy 2 Or More & Get 60% Off All
  • Our Best Deal Ever: Up to 72% Off!
  • Look Inside for some Sweet Deals
  • Buy 1, Get 1 Free
  • Don’t Forget: Black Friday Sale 40% Off

Last Minute Black Friday Subject Lines:

  • Only 2 Hours Left!
  • Last Call On Our Black Friday Sale
  • The Countdown Timer On Our Sale Is Ticking 
  • Our Once-In-A-Year Sale Is Almost Over!
  • Don’t miss out on: Final hours to save big! 

Now you know some of the top subject lines on Black Friday, you should have plenty of ideas to choose from or get inspired by. Get ready to craft some beautiful subject lines that will intrigue and convert your shoppers.

Ace your Black Friday marketing strategy with the subject lines we recommended above! 

Click here to get in touch with us today to see how we can help you!

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