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66 Fit 2

“We’ve seen incredible growth in a short period, opening up the opportunity to scale faster.”

Since its inception, 66fit has provided Australia and New Zealand customers with quality exercise and recovery equipment to help people train efficiently and ensure optimal performance.

To ensure future growth for the business, 66fit turned to Megaphone Marketing to devise a Google Ads strategy that would generate greater brand awareness and deliver scalable results for their ecommerce store.

MEGA METHODOLOGY

After conducting a thorough audit of 66fit’s existing Adwords activity as well as a comprehensive market analysis of their best performing keywords and product categories, Megaphone found that their shopping campaign was not segmented intelligently and optimised to spend efficiently, therefore hindering their conversion rate and subsequent ROAS.

Megaphone rebuilt the Google Ads account to structure ad campaigns with relevant targeting and segmentation. The team identified opportunities for best-performing product categories to segment their shopping campaigns by in order to optimise spend to drive higher conversion rates.

Additionally, Megaphone leveraged insights gained to craft product-specific search campaigns including ‘Physio Supplies’ and ‘Weighted Hula Hoops’.

THE RESULTS

Following just six months of working together, Megaphone have generated a 28% increase in ROAS, equating to a total purchase conversion value increase of 67%.

By partnering with Megaphone, not only have 66fit been able to increase their sales, they’ve strengthened their position in the Australian market and gained invaluable insight into their customer’s purchase behaviour, ultimately helping shape their future.

  • Spent $50,865 and made $379,918
  • 7.47 ROAS (increased by 28%)
  • 67% increase in conversion value

We’ve been working with the team at Digital Oasis for a few years now and the drive, data, steer, knowledge and skills they have to support our digital acquisition program(s) have been invaluable. Personal, reliable and deeply supportive, I look forward to more as we continue to scale.

Tobi Skovron CEO | CreativeCubes.Co

Thank you to the team at Digital Oasis for their continued support, hard work and dedication over the years! I highly recommend this dream team of digital marketing. Their knowledge, creativity and advice is second to none. I have been using Digital Oasis for many years now, and I keep going back, not only for business, but even personal services, and always recommend them to family and friends.

Michael Eskander Director | Eskander Design & Management Services

Digital Oasis’s team has been nothing but perfect, starting from their efficiency or their attention to details. Their team is very accessible and easy to get in touch with. Customer satisfaction is their highest priority. I cannot recommend Digital Oasis enough for all the great work they provided my company.

Mark Albert Principal Podiatrist | Step Relief Podiatry

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