A LITTLE BIT ABOUT THOSE WHO HAVE REACHED THE OASIS

CASE STUDY

“The team at Digital Oasis have exceeded my expectations. The delivered exceedingly great results & performance for Iron Edge. I will continue to refer them to anyone who asks me they’re looking for a marketing agency.”

RICK RAVENSDALE
FOUNDER, IRON EDGE

Building better athletes through better training

Iron Edge is dubbed one of Australia’s most trusted and credible strength training brands.

THE CHALLENGE

With businesses forced to shut including gym’s, people needed to work-out from home. Our challenge was to be pro-active and put Iron Edge infront of as many Australian’s stuck at home as possible.

Our strategy

In early 2020, life as everybody knew it changed overnight.

‘Lockdown’ and ‘quarantine’ were all embedded in our daily vocabulary, and millions of Australians were not allowed to leave their homes.

Using a wide range of marketing channels such as Facebook, Instagram, Pinterest and Google, we proactively set out and encouraged Australians to use this time for personal development, heavily promoting our user-friendly home gym sets and training equipment.

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Increase in overall web sales Year 2020

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Increase in overall revenue Year 2020

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Marketing ROI Year 2020

The Results

Iron Edge achieved an 80% increase in overall website sales in the year 2020, with a 277% increase in website revenue the same year.

It didn’t stop there. We have maintained a the momentum and within the first six months of the year 2021, we’re sitting at an average 19.94x marketing return-on-ad spend.

These results include an increase in brand awareness, further cementing the Iron Edge name and brand in the minds of millions of Australians as they embark on their fitness journey.

What they’ve said

The team at Digital Oasis have exceeded my expectations. The delivered exceedingly great results & performance for Iron Edge. I will continue to refer them to anyone who asks me they’re looking for a marketing agency.