A LITTLE BIT ABOUT THOSE WHO HAVE REACHED THE OASIS
CASE STUDY
“Couldn’t be happier with the team. I have been working with Danny and Francesco for a while now and his professionalism is unmatched.”
JACK TANASI
FOUNDER, FRENCHIE WEAR
Increase in REVENUE (YoY) Jun-Aug 2020 vs Jun-Aug 2021
Increase in REVENUE (YoY) Jun-Aug 2020 vs Jun-Aug 2021
World’s comfiest hooded blanket.
An Australian based business that aims to bring the comfiest and best home products on the market.
THE CHALLENGE
Since launch in June 2020, the majority of Frenchie Wear’s revenue came from Facebook & Instagram Ads. Our task was to challenge that approach and diversify Frenchie’s marketing. Within 3 months, revenue more than doubled with a well-implemented multi-channel approach.
Our strategy
Our strategy was influenced by the IOS14.5 update that wreaked havoc across the digital marketing world. Despite the inconvience of the update, we saw an opportunity to lead the way and diversify our approach.
No longer was the focus entirely about Facebook & Instagram. Now, the opportunity came from utilising a holistic approach towards marketing, which included Google, SMS, Emails & Influencers and powerful Shopify apps which helped sky-rocket Frenchie Wear’s average order value.
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Increase in REVENUE (YoY)
Jun-Aug 2020 vs Jun-Aug 2021
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Increase in SALES (YoY)
Jun-Aug 2020 vs Jun-Aug 2021
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Increase in CONVERSION RATE (YoY)
Jun-Aug 2020 vs Jun-Aug 2021
The Results
Frenchie Wear saw a massive increase in growth this Australian winter in 2021 vs last Australian winter in 2020. Revenue increased by 150% and Sales increased by 97% YoY winter 2020 vs winter 2021.
Conversion rate was increased by 13.5%, which refers to the number of visitors to a website who make a purchase from an online store over a period of time.
It doesn’t stop there, as the challenge extends to next winter 2022 and the potential significant increase in audience.
What they’ve said
Couldn’t be happier with the team. I have been working with danny for a while now and his professionalism is unmatched.
Jack Tanasi
Founder, Frenchie Wear
Founder, Frenchie Wear
More Case Studies
The Digital Oasis Difference
The sand is finer on the other side of the dune
We look after the digital side of your business, so you can focus more time on what you do best. We believe in utilising a holistic approach when it comes to online marketing. Other than sounding fancy, this means that we advertise your business on a range of different digital platforms to test what resonates best with your audience, and ultimately brings in the best return-on-investment.
Clients and Partners
Some amazing Brands we work with
