A LITTLE BIT ABOUT THOSE WHO HAVE REACHED THE OASIS
CASE STUDY
“We’ve engaged Digital Oasis for Paid Media & SEO for over 9 months now. These months, we’ve seen some solid online growth. At first, we were trying to weigh out whether we should keep all our marketing internal or outsource it to an agency.
And we’d gladly say outsourcing our media and creative is the way to go if you want to focus on performance. ”
ROBIN & MARK
MANAGING DIRECTORS, CYCLES GALLERIA
Increase in REVENUE (YoY) Jun-Aug 2020 vs Jun-Aug 2021
Increase in REVENUE (YoY) Jun-Aug 2020 vs Jun-Aug 2021
Melbourne’s Favourite Bike Shop
Cycles Galleria is Melbourne’s favourite bike shop. They started out with a single store in Melbourne in 2012, and as of September 2021, they operate seven stores in Melbourne.
Cycles Galleria has been working with us since November 2020. Our team have been managing their Paid Search, Paid Social and SEO.
THE CHALLENGE
Having grown to 7 physical bike shops in Melbourne. Cycles Galleria had another mission in mind. They wanted to significantly grow their online presence. Our challenge was to audit their accounts and identify opportunities to improve on their current online marketing approach to feature a multi-channel strategy.
Our strategy
With ambitions to increase online sales, we saw an opportunity to challenge Cycles Galleria’s current marketing strategy which featured Paid Search, Paid Social and SEO.
Our paid media team decided to expand on that current digital strategy to restructure the campaigns and intelligently segment the audiences. Our design team worked coherently with our paid media team to craft bespoke creatives to match each audience. Last but not least, our SEO team got to work, optimising the website on Google to rank for high volume keywords which led to an increase in revenue from SEO alone by 60% YoY.
Collectively, the team used advanced analytics to unleash the power of real data with interactive dashboards and beautiful reports that helped the team to make smarter business decisions and further refine our marketing strategy.
0
%
Increase in SALES (YoY)
September 2020 vs September 2021
0
%
New Customers (YoY)
September 2020 vs September 2021
0
%
Increase in revenue (YoY)
September 2020 vs September 2021
The Results
Cycles Galleria saw a staggering growth YoY from September 2020 to September 2021 a 163% increase in overall website sales and a 262% increase in website revenue.
While having both an online and physical stores, we saw a 98% increase in new visitors YoY (September 2020 vs September 2021). The increase in conversions is very likely to have a direct impact on the customer lifetime value, and brand loyalty.
To wrap up, this is only the beginning to what will be a long lasting relationship with plenty more opportunities to come as we look to grow beyond Melbourne.
What they’ve said
We’ve engaged Digital Oasis for Paid Media & SEO for over 9 months now. These months, we’ve seen some solid online growth. At first, we were trying to weigh out whether we should keep all our marketing internal or outsource it to an agency.
And we’d gladly say outsourcing our media and creative is the way to go if you want to focus on performance.
Robin & Mark
Managing Directors, Cycles Galleria
Managing Directors, Cycles Galleria
More Case Studies
The Digital Oasis Difference
The sand is finer on the other side of the dune
We look after the digital side of your business, so you can focus more time on what you do best. We believe in utilising a holistic approach when it comes to online marketing. Other than sounding fancy, this means that we advertise your business on a range of different digital platforms to test what resonates best with your audience, and ultimately brings in the best return-on-investment.
Clients and Partners
Some amazing Brands we work with
