As an eCommerce business owner, you’re always looking for ways to increase your conversions and drive more sales.
And while there are a lot of things you can do to optimise your website and improve your sales funnel or websites, the most important thing is to focus on your customer’s user experience. Remember, it’s not about you – it’s about them.
So how can you make sure that you’re giving your customers what they want? Here are our top 5 tips for maximising conversions on your eCommerce website.
1. Offer a loyalty program
Loyal customers are more likely to convert than first-time buyers. Offering a loyalty program such as free shipping, a points system, discounts on future purchases, or rewarding customers for repeat purchases, is a great way to keep customers coming back.
2. Use pop-ups
A well-timed pop-up can be an effective way to get customers to convert. Use pop-ups that offer a discount or free shipping on orders over a certain amount.
3. Optimise your product pages
Make sure your product pages are well-optimised by using high-quality images, detailed descriptions, and user-friendly navigation. Showcase Your Products, Provide Clear Shipping Information, Make Your Products Easily Shareable
4. Test different forms of persuasion
Try using different forms of persuasion on your websites, such as social proof (e.g., testimonials), urgency (e.g., limited-time offers), or scarcity (e.g., only a few items left in stock).
5. Use A/B testing
A/B testing is an effective way to test different views of your website against each other to see which one performs better, most of your traffic may be driven from mobile view compared to desktop view. Test different headlines, images, CTAs, and forms of persuasion to see what works best for your business.
So next time you feel that your traffic doesn’t drive revenue, keep in mind these 5 Tips to maximise conversion on your website. Digital Oasis provides services for web and app development, SEO, and other digital marketing services. Our team of experts will provide solutions in making your website navigation-friendly to provide a great user experience that will eventually turn into actual sales. Contact us today to book a consultation.
