Email marketing is the strategy of communicating with potential or existing customers, using email. Business owners invest a lot to ensure the development and maintenance of their business’s email list to effectively generate leads for their business at a low cost which ultimately converts into more sales.

Let me ask you a question: does your business have an email list? If you answered no, you’re like many other companies that are struggling to keep up with their online marketing. 

With the growing popularity of Facebook and Instagram advertising, plus TikTok and Pinterest, not to mention traditional advertising platforms like Google, it’s easy to see why so many business owners can get caught up in advertising social media platforms rather than their own websites.

The last thing you want to do as a business owner is be caught off guard by your competition. In the digital age, digital marketing is an important part of the growth of your small business. Having an email list has been proven over time to be one of the most effective ways of acquiring new prospects and converting them into paying customers.

So IF YOU’RE LIKE MANY OTHER BUSINESSES THAT DO NOT HAVE AN EMAIL LIST, this blog is for you. Read on to find out the 5 reasons why you should have at least one.

1. It Belongs to YOU

In business terms, a qualified contact is someone who is already acquainted with your business and is interested in hearing more about what you offer. Eventually, even if it’s a few weeks or months from now, these people will purchase from you.


Having that unique connection is not possible to acquire by purchasing an email list, no matter how specific it may be. This is because they are not familiar with your brand, making them poor prospects, and it’s going to do your business more harm than good.

2. Selling Products and Services

So you have an amazing deal to offer on a holiday! GREAT.

But do your most loyal customers know?

Yes, you may post it on your socials, but how are all of your customers on Instagram? Perhaps Facebook?

Email is the best way to reach them. It’s personal, direct, and easy to access!

Emails have the best features to invite your prospects to check out your offers on your website.

You can’t just have all your promotions stuck on your website expecting people or even your loyal customers to check on you every day. 


To expand your email subscriber base, make use of the attention you already get. Maintain excellent deliverability by encouraging conversions with compelling offers, maintaining interest with compelling emails, and routinely cleaning your email list.

3. Creating Personal Relationships: These People Are Your Loyalists!

These people have given you permission to access their personal information, and that says so much about their trust in you and your business.

Building Trust

The goal of your marketing strategy is to build your trust with the audience, and that strategy includes your email marketing campaigns. When people follow you, they’re more likely to buy what you’re selling because they’ve already established a relationship with you. So start filling out your contact form or click through to let more people visit your website and subscribe to your email list. It is only one part of the equation. 

Establishing and Nurturing Your Community

These people have given you permission to access their personal information, and that says so much about their trust in you and your business.

The goal is not just to grow your email list, it is to continue nurturing the relationship. They subscribe to your email list expecting something in return on a regular basis, so give them that.

4. Customisable

Content remains king no matter how many people say that it’s dead.

Perhaps the difference lies in your strategy.

What makes email marketing a great tool is its customisable features tailored to your audience’s personality, behaviour according to your analytics, so it’s important to get to know them one by one along the way BUT DON’T WORRY. It won’t take you long to set up personalising your email lists.

5. Email Is Still Your Customers’ Preferred Communication Tool

Meet your market’s needs!

Email communication between businesses and their customers is still thriving and it does not show any signs of dying down soon. In fact, email is still gaining popularity as the preferred business communication tool.

Even though it may feel like there’s no place for anything except instant messaging traffic and social media traction when it comes to communication, email is still the greatest and frequently preferred means for companies to get in touch with one another. 

By doing so, the receiver may read and react to messages whenever it is most convenient for them. It does a more thorough job of It keeps a better record of conversations. It is free and international in scope, can be easily forwarded, and can be used to communicate with masses of people simultaneously.


Owning your email list is one of the best ways to get people to consistently buy from you. Imagine if you could have customers who never had to come back to your store, but instead bought everything you chose to offer them right off your website.

An email list can help your business sustain and grow. Many people think that it’s just a list of emails when you’re promoting a product or service, but that’s not true. Yes, email is the number one digital marketing channel and it has the highest ROI. But an email list is also a community of people who are interested in what you have to offer.

Do you have a business and wonder if you need an email list? A significant part of your marketing strategy may be answered by the fact that you should definitely have one. Email marketing is inexpensive, can be done instantly, and is targeted to the right audience.

Not sure where to start?

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